Tag Archives: Engagement

A 2023 study by FORVIS found that 78% of nonprofit organizations in the nation are struggling to fill staff vacancies. In the public and nonprofit industry, 72% of those who quit their jobs did not take a job in the same sector. To attract and retain top talent, associations and membership organizations must understand what today’s workforce wants and how to engage it.

Onboarding isn’t just something to check off your list. It’s a critical first step in the journey of a new member, hopefully leading to increased engagement, retention, and growth—not to mention increased nondues revenue, as studies have shown that an engaged member can be up to 57% more likely to spend money with your association.

Are you struggling with employee, member, or client engagement? Does it seem like everyone is? What does engagement have to do with DEI – Diversity, Equity, and Inclusion?