Tag Archives: Technology

When it comes to programmatic advertising, a cookie is not a delicious treat – it’s an essential advertising component that helps you reach the right audience.

At least once every five years, it’s truly essential to do some spring cleaning for your brand. Everything needn’t “spark joy” to be retained, but you should study what works with the other ways you market your association.

Associations can benefit from upping their video game … and it doesn’t have to cost a fortune.

Whether it’s New Orleans, Nashville or, yes, more than a few towns in Texas, let’s look at three of the big reasons to consider Tier 2 and 3 when planning your next big event.

Are your board members or staff bogged down by lengthy financial statements and programmatic reports, causing them to miss overarching trends and key success metrics? Need a way to more quickly and easily interpret your organization’s data? Much like the dashboard in your car, an organizational dashboard can take a series of data points that measure your association’s health and ...

The word “phishing” makes me uneasy for a few reasons. First off, the spelling is just … creepy. Second, it refers to one of the most popular and most damaging cybercrimes today. Third, it reminds me of the prog-rock band named Phish – and I’m not a fan. Phishing has been a problem for businesses and individuals for a long ...

Ransomware may have finally replaced millennials as the most hated and feared thing in the modern office. As a millennial, I find this darkly refreshing; I’m less disliked than a criminal industry that extorted more than $1 billion from American businesses last year. All jokes aside, ransomware is a serious issue and poses a threat to every organization. Ransomware is ...

Bragworthy Swag The folks at Austin-based Darling Promo are fresh from a jaunt to Vegas, where they meandered amid hundreds of thousands of products tailor-made for swag bags. We were lucky enough to have Sales Executive Susan Greenberg, CMP, CASE, on hand to weed through the chaff and bring us her team’s golden harvest of favorites! Love your phone accessories? ...