Meetings

Despite the pandemic, there's plenty to do and see (even virtually) across Texas.

While we’re optimistic about what the new year will bring, association pros will have to work hard, persevere and be the engine in moving the industry forward.

At this point in the pivoting pandemic paradigm, virtual events are – to go deeper into the COVID-19 cliches – a “new normal.”

COVID-19 has caused most to rethink the appropriate delivery methods for the various learning and networking opportunities that comprise their respective education portfolios.

This decision to shift to a virtual platform has impact across all areas of the event, including the question of how to generate value for sponsors and exhibitors.

In the new era (or at least, for now) gatherings have taken on a new look – if they’re going on at all.

We didn't choose this awful pandemic, but we are choosing to use its fallout as an opportunity to create a more powerful and valuable experience for our attendees.

If you are an association executive director or head of events charged with shaping the next decade for your association – this is your chance!

Per local newspaper reporting, more or less Lone Star State-wide, the hospitality industry will be mitigating the effects of COVID-19 for quite some time before thing begin to normalize.

COVID-19 has changed how we work with, educate, and engage members, and some of those changes will be long-lasting, creating pain points for associations that may be struggling with canceled courses and events.