Features

What Every Association Professional Needs to Know About Advocacy

Go ahead. Google the words “association advocacy” and see what pops up. I recently did the same which resulted in over 87 million hits. American Association for Justice, Muscular Dystrophy Association, National CASA Association … thousands of associations that prominently include the word “advocacy” on their websites. But what does advocacy mean? Is it something handled by your governmental relations ...

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Harness 
the Power of Your Association Publication

Does your association’s publication have members saying, “Wow!”? It should. After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. According to the 2017 Naylor Communications Benchmarking Report, print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider ...

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Ask a Hotelier: Nightly Rates and Booking Patterns

QUESTION: Why do rates (and for that matter, pricing in general) vary so widely hotel to hotel? ANSWER: Rates completely depend on supply and demand. The room inventory that is remaining in the hotel dictates the guest room rate. Hotel A may have a group already contracted and that makes rates higher than Hotel B over the same dates. Hotels ...

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Steal These Ideas from Top Fundraisers

Associations don’t always have all the answers. (We know, you’re shocked!) We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition. But there are some areas where we lag and where other industries—charitable fundraisers, for example—do things better than ...

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When Event Cancellation is Your Only Option

Like most associations, the annual meeting is the centerpiece of our always busy year. Site searches, contract negotiation, months of event planning, member questions and reservations, hotel and destination deposits, and, equally important, significant staff emotional involvement and anticipation are all integral to a successful meeting. When all of this collides with Mother Nature’s terrifying force, a clear decisive mind, ...

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Social Media as a Destination, Not a Road

Forgetting Hacks, Clicks, and Analytics to Create Engaging Content for Your Association Facebook has changed its feed algorithm 17 times since the beginning of 2017. Twitter rolled out a new algorithm over the summer of 2017 only to scrap it months later. Snapchat removed its Stories page in November. Instagram makes its changes more silently. When it started “shadow banning” ...

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Ask a Hotelier: Rooms-to-Space Ratios and Unique Menus

QUESTION: What is rooms-to-space ratio, and why does it matter? Answer: The rooms-to-space ratio represents the amount of meeting space your event uses for every guest room your attendees occupy. It’s the most important metric hotels and convention centers use to determine the best group rate. Meeting planners should know their room-to-space ratio to help with venue selection and rate ...

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7 Myths about Career Center Networks Debunked

Career center networks offer associations the ability to show more job openings and expanded career development resources for members while placing their brand in front of a wider audience of potential members. Associations that join networks have higher performing career centers and generate more revenue — by 30 percent on average. However, some associations have reservations about linking up with ...

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