Features

If you are an association executive director or head of events charged with shaping the next decade for your association – this is your chance!

Th recent about-face in the job market has left associations asking themselves how they can make their career center an increasingly valuable resource for their members both in the midst of the COVID-19 crisis and in the aftermath and recovery.

There are several rites of passage for association work, but probably none is more controversial than “brainstorming.” The mere mention of the term elicits equal number of exasperated eye rolls and hopeful eyebrow raises.

We are all overwhelmed by information these days. So much is coming at us from so many sources that it’s hard to know what to pay attention to, what to trust, or how to put things in context.

Now, more than ever, leaders have a profound responsibility to develop messages of optimism and hope.

There is hardly anyone who doesn’t look at reviews before making buying decisions – that includes for your association.

To do their part to contain the COVID-19 pandemic, most associations are rescheduling or canceling their face-to-face trade shows, conferences and meetings scheduled, but the need to connect with members remains.

I hope all of you are coping as best you can during what has repeatedly been called an “unprecedented time.” We keep hearing there is no roadmap for this, which should give us some comfort when we feel completely unmoored and our teams are looking to us for guidance.

Onboarding, whether it happens remotely or in the office, doesn’t begin or end after an employee’s first day on the job.

Everyone is a remote worker now. Some were prepared to be; others weren’t, but we’re all in the same boat.