Features
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Advocacy Without a Lobbyist: A Practical Guide for Texas Associations
Although lobbying and advocacy are often associated with the active "lawmaking" days of an odd-numbered legislative session, the interim can…
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Association Advocacy in the Age of AI: How to Keep it Real
A growing number of associations are using AI for content creation, workflow automation, and data analysis – especially in membership…
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The Nearby Desert: Top 10 Things Not to Miss in Tucson, Phoenix, Sedona, Flagstaff, and Santa Fe
1. Hike among saguaros in Tucson’s Saguaro National Park. Split into east and west districts, this park showcases the iconic…
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Members Answer the Question: What Are the Most Effective Ways to Personalize Member Communication Without Overwhelming Limited Staff or Systems?
WE ADDED A personalization line to our eBlasts so, while the message is still sent to a large group of members,…
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DEIB Champions: Shaping the Future of Belonging
Serena Bumpus, DNP, RN, NEA-BC, Chief Executive Officer, Texas Nurses Association AT TSAE, WE’RE continually inspired by members who are advancing…
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How to Build and Sustain an Engaged Association Community
By John Nawn CREATING A VIBRANT, thriving association community isn’t about launching a platform and hoping people show up. It’s about intentionally…
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Maximizing Event Content Year-Round
Using Your Show’s Sessions, Insights, and Metrics to Build a Solid Content Strategy By Rachael Ryals EVERY ASSOCIATION LEADER knows this feeling:…
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The Power of Small: Why Micro-Communities Are the Future of Association Engagement
By Avi S. Olitzky ASSOCIATIONS HAVE LONG been masters of bringing people together around shared purpose. But today, the same strength that…
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Are Associations Truly Innovative?
Why is it that so many associations struggle to embrace the habits that would allow them to innovate and thrive?
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Recovering from the Free Content COVID Model
Intentional changes to the distribution of membership content during the pandemic brought unintentional changes to the value of association membership.
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