Membership

In 2003, I coached a company that makes liquid cleaners schools, hospitals and bus depots use to wash their floors and countertops. A team of about 150 executives and salespeople spent a lot of time talking about the company’s “sustainable earth” products and sustainability emphasis in research and development. I couldn’t have cared less. Frankly, it didn’t mean anything to ...

If you do not have a profile on LinkedIn, the largest social media platform specifically for professionals to connect, you are missing out on a tremendous resource. Many employers believe that the lack of an Internet presence is a negative. If employers “Google” your name and find nothing, they assume you don’t have the technology skills to have an online ...

As many of us know, young professionals are proving to be the lifeblood of any association membership. They’re ambitious. Eager to learn and eager to be taught, young professionals are looking for a place to help them hone in on their professional skills and build up their experience for future career endeavors. So, it only makes sense that associations and ...

Does your association’s publication have members saying, “Wow!”?  It should. After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. According to the 2017 Naylor Communications Benchmarking Report, print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider ...

Associations don’t always have all the answers. (We know, you’re shocked!) We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition. But there are some areas where we lag and where other industries—charitable fundraisers, for example—do things better than ...

Career center networks offer associations the ability to show more job openings and expanded career development resources for members while placing their brand in front of a wider audience of potential members. Associations that join networks have higher performing career centers and generate more revenue — by 30 percent on average. However, some associations have reservations about linking up with ...

With the costs of premiums skyrocketing, it has become increasingly difficult to offer health insurance benefits, particularly for smaller employers. So how did employers become involved with insurance in America, why are recent attempts to increase the availability of low-cost policies under the Affordable Care Act (ACA) failing, and what should employers and employees expect in the future? The Connection ...

Move over clutter, and make way for a new struggle: communicating member benefits effectively. For the first time in the six-year history of the Association Adviser Communications Benchmarking Study, associations report a new No. 1 pain point – one that has more than doubled (from 32 percent in 2011 to 68 percent in 2017) in its ranking as a communication challenge. Additional 2017 study ...