Membership

We Sound Smarter on the Weekends

In 2003, I coached a company that makes liquid cleaners schools, hospitals and bus depots use to wash their floors and countertops. A team of about 150 executives and salespeople spent a lot of time talking about the company’s “sustainable earth” products and sustainability emphasis in research and development. I couldn’t have cared less. Frankly, it didn’t mean anything to ...

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Engaging Young Professionals: How Your Association Can Succeed

As many of us know, young professionals are proving to be the lifeblood of any association membership. They’re ambitious. Eager to learn and eager to be taught, young professionals are looking for a place to help them hone in on their professional skills and build up their experience for future career endeavors. So, it only makes sense that associations and ...

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Harness the Power of Your Association Publication

Does your association’s publication have members saying, “Wow!”?  It should. After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. According to the 2017 Naylor Communications Benchmarking Report, print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider ...

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Steal These Ideas from Top Fundraisers

Associations don’t always have all the answers. (We know, you’re shocked!) We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition. But there are some areas where we lag and where other industries—charitable fundraisers, for example—do things better than ...

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7 Myths about Career Center Networks Debunked

Career center networks offer associations the ability to show more job openings and expanded career development resources for members while placing their brand in front of a wider audience of potential members. Associations that join networks have higher performing career centers and generate more revenue — by 30 percent on average. However, some associations have reservations about linking up with ...

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Health Insurance as an Employee Benefit: The Past, Present & Future

With the costs of premiums skyrocketing, it has become increasingly difficult to offer health insurance benefits, particularly for smaller employers. So how did employers become involved with insurance in America, why are recent attempts to increase the availability of low-cost policies under the Affordable Care Act (ACA) failing, and what should employers and employees expect in the future? The Connection ...

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Communications Benchmarking: So Where Do We Stand?

Move over clutter, and make way for a new struggle: communicating member benefits effectively. For the first time in the six-year history of the Association Adviser Communications Benchmarking Study, associations report a new No. 1 pain point – one that has more than doubled (from 32 percent in 2011 to 68 percent in 2017) in its ranking as a communication challenge. Additional 2017 study ...

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