Membership

Burnout is a very real thing, and it affects people at all roles, in any industry.

You can list every reason why you don’t need to plan for next year, but even when everything is uncertain, it’s all the more reason to have a plan.

Never before has rising above the noise and cutting through the communications clutter been as difficult as during the COVID-19 pandemic and recovery.

Th recent about-face in the job market has left associations asking themselves how they can make their career center an increasingly valuable resource for their members both in the midst of the COVID-19 crisis and in the aftermath and recovery.

COVID-19 has changed how we work with, educate, and engage members, and some of those changes will be long-lasting, creating pain points for associations that may be struggling with canceled courses and events.

There is hardly anyone who doesn’t look at reviews before making buying decisions – that includes for your association.

The audit looks for links to communications goals, uses data to verify member engagement, and identifies methods to continue as well as concrete (clear) ideas for positive change.

Associations today have to provide a customized experience to capture their members’ attention.

Join Sheri Jacobs, FASAE, CAE, as she talks about membership value at the Membership, Marketing, & Communications Conference this November.

Journey maps are a visual interpretation of the anticipated experience from a member’s perspective and motivations.