Membership

As technology continues to rapidly evolve, many organizations are finding themselves in need of modernizing their systems to keep up with the times. In an exclusive interview with Texas Library Association’s Executive Director, Shirley Robinson, CAE, she shares her insights on the challenges and benefits of modernizing their AMS.

The power of mentoring, especially post pandemic and during economic uncertainty, is becoming more mainstream than ever before as a method to assist professionals who endure difficult circumstances, gain clarity, and navigate career changes. Mentoring, done well, has the capacity to create lasting impacts on people’s careers and lives.

Onboarding isn’t just something to check off your list. It’s a critical first step in the journey of a new member, hopefully leading to increased engagement, retention, and growth—not to mention increased nondues revenue, as studies have shown that an engaged member can be up to 57% more likely to spend money with your association.

For long time equity advocates, the fight to eliminate bias, discrimination, and exclusion is nothing new. My parents fought this fight, as did their parents and grandparents before them.

Association executives use research all the time. We run surveys and focus groups to better understand our members’ most important goals and most pressing problems so we can make good decisions about the programs, products, and services we offer to meet those needs.

Last year, TSAE published our Diversity + Inclusion Association Assessment Tool as a resource for our members to use in their own Diversity, Equity, and Inclusion (DEI) efforts. With this being our DEI Issue, we wanted to bring it back again for those of you who are new or may have missed it in the past.

We’re here to introduce you to your new best friend: Google Analytics 4 (or GA4).

Meetings with wide appeal should always be on the planner’s agenda, so how do you tick the boxes for attendees whose worldview was shaped by the Great Depression and those who have never known a day without a digital device?

Quality membership data is an ongoing initiative for every organization, and it is not a one-time job.

The most effective volunteers are those who earnestly accept and engage with your organization, have a vested interest in its success, and see themselves as connected to its mission.