Technology

How to Avoid the IT Iceberg

The cost of information technology is bigger than you know. IT costs are sinister. You usually think you’re done paying when you buy the new computer or pay the guy who repaired the broken one. But what you probably don’t see are the costs that scrape away at your budget every single day. Because IT costs are an iceberg. Consider the ...

Read More »

A Knockout Social Media Campaign

This spring, the Real Estate Council of San Antonio(RECSA) hosted an annual event called Fight Night in which real estate professionals from around the area duke it out to help raise money. Like many associations, this event is a huge non-dues revenue generator, so promoting it successfully is more than necessary. RECSA contracted strategic communications agency the Whittington Group to help ...

Read More »

Ransomware: Keeping Your Association Safe from Online Predators

Ransomware may have finally replaced millennials as the most hated and feared thing in the modern office. As a millennial, I find this darkly refreshing; I’m less disliked than a criminal industry that extorted more than $1 billion from American businesses last year. All jokes aside, ransomware is a serious issue and poses a threat to every organization. Ransomware is ...

Read More »

How to Get the Most Out of Facebook Live

Facebook Live is a live-steaming platform that helps you broadcast to an audience of your friends and followers. If you have a Facebook account and a smartphone, you can use Facebook Live starting now. The options for how to use Facebook Live are endless, but let’s take your annual conference as one example. You can use Facebook Live to to ...

Read More »

Why You Should Optimize Your Website Before Redesigning It

Picture your favorite grocery store. You walk in and realize that everything in it has been reorganized. Your quick errand has now become an aimless wander through the store, searching for those few items that are no longer where they were. Frustrating, right? Now picture this same feeling entering a once-familiar website. Association members encounter this same issue when their ...

Read More »