Technology

At least once every five years, it’s truly essential to do some spring cleaning for your brand. Everything needn’t “spark joy” to be retained, but you should study what works with the other ways you market your association.

Associations can benefit from upping their video game … and it doesn’t have to cost a fortune.

Q: What is the easiest/best way for me to protect my data if my device is lost or stolen? A: The best way to protect data when your computer has gone missing is to cover these three aspects of security beforehand: Sign-in protection: This can be as simple as a password or a PIN for your computer. it can be ...

Are your board members or staff bogged down by lengthy financial statements and programmatic reports, causing them to miss overarching trends and key success metrics? Need a way to more quickly and easily interpret your organization’s data? Much like the dashboard in your car, an organizational dashboard can take a series of data points that measure your association’s health and ...

According to Forbes, in 2017 two-thirds of Americans worried about having their identify, credit card, or other personal information stolen. Getting murdered only concerned 18 percent of people. According to the FBI, cybercrime in 2018 will cost Texans at least $96 million. If $96 million were being stolen from homes and businesses, and two-thirds were worrying it would happen to ...

Every business project needs an owner. Someone who will work with colleagues and stakeholders to develop goals and a strategy, then implement that strategy. Often these owners aren’t just single people. They’re entire teams or departments. That’s the way it is with online communities. One person may take the lead, but it’s teamwork that makes a community successful. Which brings ...

The word “phishing” makes me uneasy for a few reasons. First off, the spelling is just … creepy. Second, it refers to one of the most popular and most damaging cybercrimes today. Third, it reminds me of the prog-rock band named Phish – and I’m not a fan. Phishing has been a problem for businesses and individuals for a long ...

Forgetting Hacks, Clicks, and Analytics to Create Engaging Content for Your Association Facebook has changed its feed algorithm 17 times since the beginning of 2017. Twitter rolled out a new algorithm over the summer of 2017 only to scrap it months later. Snapchat removed its Stories page in November. Instagram makes its changes more silently. When it started “shadow banning” ...

The cost of information technology is bigger than you know. IT costs are sinister. You usually think you’re done paying when you buy the new computer or pay the guy who repaired the broken one. But what you probably don’t see are the costs that scrape away at your budget every single day. Because IT costs are an iceberg. Consider the ...

This spring, the Real Estate Council of San Antonio(RECSA) hosted an annual event called Fight Night in which real estate professionals from around the area duke it out to help raise money. Like many associations, this event is a huge non-dues revenue generator, so promoting it successfully is more than necessary. RECSA contracted strategic communications agency the Whittington Group to help ...