Technology

The word “phishing” makes me uneasy for a few reasons. First off, the spelling is just … creepy. Second, it refers to one of the most popular and most damaging cybercrimes today. Third, it reminds me of the prog-rock band named Phish – and I’m not a fan. Phishing has been a problem for businesses and individuals for a long ...

Forgetting Hacks, Clicks, and Analytics to Create Engaging Content for Your Association Facebook has changed its feed algorithm 17 times since the beginning of 2017. Twitter rolled out a new algorithm over the summer of 2017 only to scrap it months later. Snapchat removed its Stories page in November. Instagram makes its changes more silently. When it started “shadow banning” ...

The cost of information technology is bigger than you know. IT costs are sinister. You usually think you’re done paying when you buy the new computer or pay the guy who repaired the broken one. But what you probably don’t see are the costs that scrape away at your budget every single day. Because IT costs are an iceberg. Consider the ...

This spring, the Real Estate Council of San Antonio(RECSA) hosted an annual event called Fight Night in which real estate professionals from around the area duke it out to help raise money. Like many associations, this event is a huge non-dues revenue generator, so promoting it successfully is more than necessary. RECSA contracted strategic communications agency the Whittington Group to help ...

Ransomware may have finally replaced millennials as the most hated and feared thing in the modern office. As a millennial, I find this darkly refreshing; I’m less disliked than a criminal industry that extorted more than $1 billion from American businesses last year. All jokes aside, ransomware is a serious issue and poses a threat to every organization. Ransomware is ...

Facebook Live is a live-steaming platform that helps you broadcast to an audience of your friends and followers. If you have a Facebook account and a smartphone, you can use Facebook Live starting now. The options for how to use Facebook Live are endless, but let’s take your annual conference as one example. You can use Facebook Live to to ...

Picture your favorite grocery store. You walk in and realize that everything in it has been reorganized. Your quick errand has now become an aimless wander through the store, searching for those few items that are no longer where they were. Frustrating, right? Now picture this same feeling entering a once-familiar website. Association members encounter this same issue when their ...