Technology

Drowning in Data? Create a Dashboard

Are your board members or staff bogged down by lengthy financial statements and programmatic reports, causing them to miss overarching trends and key success metrics? Need a way to more quickly and easily interpret your organization’s data? Much like the dashboard in your car, an organizational dashboard can take a series of data points that measure your association’s health and ...

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How to Plan Your Defense IT

According to Forbes, in 2017 two-thirds of Americans worried about having their identify, credit card, or other personal information stolen. Getting murdered only concerned 18 percent of people. According to the FBI, cybercrime in 2018 will cost Texans at least $96 million. If $96 million were being stolen from homes and businesses, and two-thirds were worrying it would happen to ...

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Who Should Own Your Online Community?

Every business project needs an owner. Someone who will work with colleagues and stakeholders to develop goals and a strategy, then implement that strategy. Often these owners aren’t just single people. They’re entire teams or departments. That’s the way it is with online communities. One person may take the lead, but it’s teamwork that makes a community successful. Which brings ...

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Social Media as a Destination, Not a Road

Forgetting Hacks, Clicks, and Analytics to Create Engaging Content for Your Association Facebook has changed its feed algorithm 17 times since the beginning of 2017. Twitter rolled out a new algorithm over the summer of 2017 only to scrap it months later. Snapchat removed its Stories page in November. Instagram makes its changes more silently. When it started “shadow banning” ...

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How to Avoid the IT Iceberg

The cost of information technology is bigger than you know. IT costs are sinister. You usually think you’re done paying when you buy the new computer or pay the guy who repaired the broken one. But what you probably don’t see are the costs that scrape away at your budget every single day. Because IT costs are an iceberg. Consider the ...

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A Knockout Social Media Campaign

This spring, the Real Estate Council of San Antonio(RECSA) hosted an annual event called Fight Night in which real estate professionals from around the area duke it out to help raise money. Like many associations, this event is a huge non-dues revenue generator, so promoting it successfully is more than necessary. RECSA contracted strategic communications agency the Whittington Group to help ...

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Ransomware: Keeping Your Association Safe from Online Predators

Ransomware may have finally replaced millennials as the most hated and feared thing in the modern office. As a millennial, I find this darkly refreshing; I’m less disliked than a criminal industry that extorted more than $1 billion from American businesses last year. All jokes aside, ransomware is a serious issue and poses a threat to every organization. Ransomware is ...

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How to Get the Most Out of Facebook Live

Facebook Live is a live-steaming platform that helps you broadcast to an audience of your friends and followers. If you have a Facebook account and a smartphone, you can use Facebook Live starting now. The options for how to use Facebook Live are endless, but let’s take your annual conference as one example. You can use Facebook Live to to ...

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Why You Should Optimize Your Website Before Redesigning It

Picture your favorite grocery store. You walk in and realize that everything in it has been reorganized. Your quick errand has now become an aimless wander through the store, searching for those few items that are no longer where they were. Frustrating, right? Now picture this same feeling entering a once-familiar website. Association members encounter this same issue when their ...

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