Finding balance can be a tricky endeavor. Too much (or too little) of any given thing on one side tips the scales and creates an uneven approach. This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Live events remain ...
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In 2003, I coached a company that makes liquid cleaners schools, hospitals and bus depots use to wash their floors and countertops. A team of about 150 executives and salespeople spent a lot of time talking about the company’s “sustainable earth” products and sustainability emphasis in research and development. I couldn’t have cared less. Frankly, it didn’t mean anything to ...
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Once upon a time, public relations was a relatively straightforward part of your organization. Your association released news relevant to your members and industries or you responded to incoming inquiries around a trending story or moment of crisis. The number of media contacts seemed more finite – and the number of contacts at your association was likely one. Then about ...
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Move over clutter, and make way for a new struggle: communicating member benefits effectively. For the first time in the six-year history of the Association Adviser Communications Benchmarking Study, associations report a new No. 1 pain point – one that has more than doubled (from 32 percent in 2011 to 68 percent in 2017) in its ranking as a communication challenge. Additional 2017 study ...
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Association Leadership