Tag Archives: Communications

Modern Media: How PR and Digital Strategy Meet

Once upon a time, public relations was a relatively straightforward part of your organization. Your association released news relevant to your members and industries or you responded to incoming inquiries around a trending story or moment of crisis. The number of media contacts seemed more finite – and the number of contacts at your association was likely one. Then about ...

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Communications Benchmarking: So Where Do We Stand?

Move over clutter, and make way for a new struggle: communicating member benefits effectively. For the first time in the six-year history of the Association Adviser Communications Benchmarking Study, associations report a new No. 1 pain point – one that has more than doubled (from 32 percent in 2011 to 68 percent in 2017) in its ranking as a communication challenge. Additional 2017 study ...

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