Tag Archives: Communications

Balance Traditional and Trending Member Communications

Finding balance can be a tricky endeavor. Too much (or too little) of any given thing on one side tips the scales and creates an uneven approach. This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Live events remain ...

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We Sound Smarter on the Weekends

In 2003, I coached a company that makes liquid cleaners schools, hospitals and bus depots use to wash their floors and countertops. A team of about 150 executives and salespeople spent a lot of time talking about the company’s “sustainable earth” products and sustainability emphasis in research and development. I couldn’t have cared less. Frankly, it didn’t mean anything to ...

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