Tag Archives: Communications

The 12th Association Benchmarking Report of North American associations found that associations seemed to have successfully rebounded from the effects of COVID-19. However, a discrepancy in staff and outsourcing needs, communications customization, non-dues revenue sources, and better resource integration are some challenges that were apparent in this year’s survey results.

While marketers are often brought in at the end to "market" a program, product, or service, this underutilizes the team’s talent. Involving marketing early and strategically can help associations achieve better results.

Onboarding isn’t just something to check off your list. It’s a critical first step in the journey of a new member, hopefully leading to increased engagement, retention, and growth—not to mention increased nondues revenue, as studies have shown that an engaged member can be up to 57% more likely to spend money with your association.

Web accessibility has been part of the web development conversation for decades now, but even some of the biggest brands are missing the mark today.

Are you struggling with employee, member, or client engagement? Does it seem like everyone is? What does engagement have to do with DEI – Diversity, Equity, and Inclusion?

Responsible content curation means promoting content that is written, sourced, and presented in a way that is factual and accurate, gives credit where credit is due, and shows respect to readers by not willfully misrepresenting information.

While millennials are a large portion of the workforce, they only represent 19% of association membership. Membership-based organizations need to consider how to engage with a generation that desires purpose, community and simplicity.

Your brand is a way of viewing the world and your organization’s place in it.

By David Wyatt I’LL START WITH the obvious: 2020 and 2021 have brought a new operational mode for associations and for the members you serve. Everyone is operating in crises – and staying relevant is not only a challenge … it is a make-or-break proposition for all associations, industries, organizations and workers. As we have been isolated from one another, ...

Mobile apps can easily improve the attendee experience, so what's stopping you from looking at the options out there?