Tag Archives: Communications

Key Findings from the 2023 Association Benchmarking Report

The 12th Association Benchmarking Report of North American associations found that associations seemed to have successfully rebounded from the effects of COVID-19. However, a discrepancy in staff and outsourcing needs, communications customization, non-dues revenue sources, and better resource integration are some challenges that were apparent in this year’s survey results.

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Onboarding for Engagement, Retention and Growth

Onboarding isn’t just something to check off your list. It’s a critical first step in the journey of a new member, hopefully leading to increased engagement, retention, and growth—not to mention increased nondues revenue, as studies have shown that an engaged member can be up to 57% more likely to spend money with your association.

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Communicating is the Only Thing

By David Wyatt I’LL START WITH the obvious: 2020 and 2021 have brought a new operational mode for associations and for the members you serve. Everyone is operating in crises – and staying relevant is not only a challenge … it is a make-or-break proposition for all associations, industries, organizations and workers. As we have been isolated from one another, ...

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