While marketers are often brought in at the end to "market" a program, product, or service, this underutilizes the team’s talent. Involving marketing early and strategically can help associations achieve better results.
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Your brand is a way of viewing the world and your organization’s place in it.
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You can list every reason why you don’t need to plan for next year, but even when everything is uncertain, it’s all the more reason to have a plan.
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Your website is your No. 1 marketing tool, full of new revenue and membership growth opportunities.
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The audit looks for links to communications goals, uses data to verify member engagement, and identifies methods to continue as well as concrete (clear) ideas for positive change.
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If you're a member of TSAE, you play a key role in your organization’s future.
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Association Leadership