While millennials are a large portion of the workforce, they only represent 19% of association membership. Membership-based organizations need to consider how to engage with a generation that desires purpose, community and simplicity.
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How to Engage Members When In-Person Isn’t Possible
To do their part to contain the COVID-19 pandemic, most associations are rescheduling or canceling their face-to-face trade shows, conferences and meetings scheduled, but the need to connect with members remains.
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