Tag Archives: Storytelling

We Sound Smarter on the Weekends

In 2003, I coached a company that makes liquid cleaners schools, hospitals and bus depots use to wash their floors and countertops. A team of about 150 executives and salespeople spent a lot of time talking about the company’s “sustainable earth” products and sustainability emphasis in research and development. I couldn’t have cared less. Frankly, it didn’t mean anything to ...

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