Tag Archives: virtual events

While we’re optimistic about what the new year will bring, association pros will have to work hard, persevere and be the engine in moving the industry forward.

At this point in the pivoting pandemic paradigm, virtual events are – to go deeper into the COVID-19 cliches – a “new normal.”

This decision to shift to a virtual platform has impact across all areas of the event, including the question of how to generate value for sponsors and exhibitors.

We didn't choose this awful pandemic, but we are choosing to use its fallout as an opportunity to create a more powerful and valuable experience for our attendees.

If you are an association executive director or head of events charged with shaping the next decade for your association – this is your chance!