Meet Outside the Lines
SPONSORED CONTENT PRESENTED BY DESTINATION WACO, DMO
In Waco, we do business differently. We trade routine for inspiration and the ordinary for the unexpected. It’s creativity over conformity and connection over agenda. Waco invites you to embrace collaboration and curiosity, because a truly transformative meeting isn’t meant to stay inside the lines. And neither are you.
Located midway between Dallas and Austin, Waco makes it simple to bring people together. Our central location means there is easy access from major highways and airports. Once you’ve arrived, meeting spaces, dining, and entertainment are all within our walkable downtown.
Convention Center & Beyond
In the heart of downtown is the Waco Convention Center, a flexible, full-service facility offering more than 144,000 square feet of meeting space. It includes two exhibit halls, a spacious banquet hall, 15 breakout rooms, and delicious in-house catering options. Set along the scenic banks of the Brazos River, the Convention Center is just steps from trails, patios, and downtown’s buzzing social scene. Within minutes, attendees can stroll along the river, grab a drink, or head to dinner at one of Waco’s many local restaurants.
The Hilton Waco is directly connected to the Convention Center via a covered walkway, while the Courtyard by Marriott sits just across the street. The modern Cambria Hotel is another convenient option, only a short walk from meeting venues and Waco’s picturesque Suspension Bridge.
Walkabout Downtown
When the meetings end, put your feet to the streets. Just steps away, you’ll discover a city filled with color, creativity, and character. Downtown’s 50-plus public murals make a great backdrop for group photos, while the trails along the Brazos River offer fresh air and scenic views. Cross the historic Waco Suspension Bridge, then stop by the Doris Miller Memorial, honoring the local World War II hero whose quiet courage changed history.
For a taste of Waco’s playful side, visit the Dr Pepper Museum, where you can dive into the history of America’s oldest major soft drink brand, explore the impact of the soda industry, and even craft your own fizzy creation before savoring a handmade Dr Pepper float at the vintage soda fountain.
Farm-to-Good Eats
After you work up an appetite, your team will enjoy the Waco dining scene: think elevated comfort food, locally sourced ingredients, and a dash of bold personality. At Milo, Southern favorites get a farm-to-table twist, made from scratch with seasonal, Texas-grown ingredients. Harvest on 25th is known for its vegan-friendly menu that’s as delicious as it is nutritious, offering entrees crafted from locally-sourced and organic ingredients, while Red Herring and Opal’s Oysters bring global flair to the table.
Vine Vibes
If wine is your palate pleaser, check out MARIE’s Wine Bar for a refined selection of wines and craft beers from around the world. You can also head over to the Segovia Wine Bar for an authentic taste of Spain right here in Central Texas. Or maybe whiskey’s more your style! Drop by Balcones Distilling for a tour and tasting of their award-winning whiskies distilled right here in Waco. Or, stop in at J.S. Barnett’s Whiskey House for the largest whiskey selection in Texas. Whether you’re a connoisseur or a novice, Waco’s wine and culinary scene can make a business trip double as a foodie adventure.
Plan The Best Meeting Ever
Planning business events and meetings in Waco is as easy as a Brazos breeze. Our DMO team is ready to assist you. With cutting-edge venues, modern hotels, and a lively downtown, your meeting will be so much more than an ordinary event. It’s the beginning of your success story.
With our special blend of business, Texas charm, and freeform thought, your meetings can capitalize on creativity and collaboration. Whether you’re planning a conference, retreat, or executive getaway, Waco invites you to meet, mingle, and explore outside the lines.
Plan your next great meeting at https://destinationwaco.org/meeting-planners/.
