Tag Archives: Culture

What Every Association Professional Needs to Know About Advocacy

Go ahead. Google the words “association advocacy” and see what pops up. I recently did the same which resulted in over 87 million hits. American Association for Justice, Muscular Dystrophy Association, National CASA Association … thousands of associations that prominently include the word “advocacy” on their websites. But what does advocacy mean? Is it something handled by your governmental relations ...

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The Secret to a High-Performance Culture

I can’t believe it’s been 15 years since I read Jim Collins’ book, “Good to Great.” I remember being very impressed by the book at the time, both the concepts and the depth of the research that went into it. A lot of the ideas resonated with me, and it was satisfying to know there was correlational research to support ...

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