Tag Archives: Digital Strategy

Associations are generally experts in governance. However, they may have a blind spot when it comes to governing their digital presence.

Once upon a time, public relations was a relatively straightforward part of your organization. Your association released news relevant to your members and industries or you responded to incoming inquiries around a trending story or moment of crisis. The number of media contacts seemed more finite – and the number of contacts at your association was likely one. Then about ...