Williston: TSAE is Looking to the Future with a Strategic Eye

As part of our duty to set the direction for TSAE accordance with the TSAE bylaws, your board of directors recently engaged in an annual planning process to identify strategic initiatives for the year.

We are proud of the programs, products and services currently offered by TSAE, but we are committed to examining our current path with an eye towards future trends to ensure that the organization is positioned to best serve TSAE members as needs evolve.

With that challenge in mind, the board has identified the follow initiatives for 2017–2018:

Performance of an Organizational Gap Analysis (led by Tiffany McGee, CAE, Chief Executive Officer, Texas Trial Lawyers Association)

Over the last few years, TSAE has focused on responding to the needs of early-to-mid-career professionals. The time has come for us to analyze our progress in that effort, as well as to consider whether TSAE is meeting all the needs of its CEO and C-suite professional members.

Under this initiative, we’ll be pulling together CEOs for focus groups and surveys to gather more information what’s keeping them up at night and to study what programs, products and services TSAE can develop to meet those needs.

Model Organizational Excellence by Completing a Comprehensive Program Review (led by Tracy Tomson, CAE, Executive Director, Restaurant Facility Management Association)

Great organizations are always on the lookout for what they do well and where they can improve. As association leaders, we bear the responsibility of critically evaluating programs and defining a matrix for success. This is the only way that we can clear the path for evolving program and product offerings.

The TSAE board of directors and staff will undergo this critical process to ensure that we have dedicated resources towards the right goals.

Define TSAE’s Role in Helping Associations Engage in Government Relations (led by Alicia Dover, CAE, Executive Director, Associated Plumbing, Heating & Cooling Contractors of Texas)

Associations have a very specific and important role to play in the democratic process. Many of our organizations were founded for this purpose, to provide a unified voice of an industry in Austin and/or Washington, D.C.

With great turnover within Texas associations, not to mention a shifting political landscape, TSAE is cognizant of the need to help associations engage in government relations.

While TSAE will likely never be on the forefront of a great legislative cause, the board of directors is examining what we need to do as organization to prepare your staff to fully engage in this process.

Our goal is to define education and resources we can provide to help you be more effective in government relations, including the expansion of our dataset to help associations connect with one another for the purposes of coalition building.

Additionally, we will work to educate legislators on the value of associations with an update of our Economic Impact study.

We look forward to engaging many TSAE members in these initiatives and working to define what our association needs to be to current and future members. Thank you for your support of TSAE – we are BETTER TOGETHER.

Christopher Williston VI, CAE
2017–2018 Chairman
Executive Vice President
Independent Bankers Association of Texas

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